Spa Trends for 2009 Vol. 2

Here is another spa trend for 2009 as highlighted by Susie Ellis in the 6th Annual Trends Report of SpaFinder:

Spas that cater to Generation Y. It makes sense, they're all grown up now, getting jobs and getting to the spas & are ready to try new things.
"The core spa clientele is rapidly shifting from Baby Boomers to Gen X and Gen Y, and it's more than a simple demographic switch: younger generations are now hitting the spa in record numbers, and they're shaping the experience to meet their unique desires. Spas will need to continue to attract aging Boomers, with their considerable spending power, while catering to new generations who typically reject pampering, embrace wellness, and consider spa-going a natural right. To compete, spas will need to rethink everything from design, treatment menus, and standards for use of personal communication devices. Some spas are now allowing iPod usage during massages, are adding party-size treatment rooms, and trumpeting philanthropic endeavors and their commitment to sustainability. All spas will learn to embrace technology, including encouraging online bookings through sites like SpaBooker or sending mobile alerts when last minute spa deals become available."