Generation Y

I found an article on how those belonging to Generation Y are the first to be raised in the spa. Generation Y sees the spa in a totally different way. In Globe Life, the author writes "'Younger generations are now hitting the spa in record numbers, and they're shaping the experience to meet their unique desires.' The first generation raised on spas, Gen Y is the driving force behind treatment rooms big enough for parties, and their sensibility drives a few spas to watch for this year." Generation Y includes those born in the mid-eighties and have been brought to the spa for occasions such as prom unlike in generations before. Now that Gen. Y is all grown up and have jobs they are continuing so frequent spas and spas need to cater their treatments towards the high expectations and tech savvy Gen. Y's.