Luxury and Wellness

The way we see spas is changing. With the recession, many are beginning to rethink and polish their choice of spa treatments. According to "SpaFinder President Susie Ellis said spas have also been making a huge effort during the past few years to move away from the idea of "luxury" and toward that of "wellness," a shift she thinks will serve spas in bad economic times. In the coming year, Ellis predicts that novelty treatments such as fish nibbling away dead skin on hands and feet and gold flakes embedded in facial creams will fall away in favor of "evidence-based" quasi-scientific services such as DNA analysis and vitamin customization. Even brain health will become a spa concern as spas compete to be seen more as a medical service than as an indulgence."